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Betking: Okocha Unveils New Betking Corporate Identity

BetKing, the fastest growing sports and digital entertainment brand in Nigeria, yesterday unveiled its new corporate identity, as well as the distinctive brand positioning embodied in the new line “It's a feeling, it's a bet”

 Betking New Identity

BetKing, betking shop, betking mobile

This evolution of the BetKing brand reflects the company's focus on bringing sports fans closer to the games they love, and represents the beginning of a series of improvements to the BetKing offer in Nigeria that will unfold in the coming months.


At a press conference held yesterday at the Eko Hotel, Victoria Island, Lagos, Betking managing director Gossey Ukanwoke said that the company has never been just a sports betting company.

"Betking speaks about leadership, responsibility, control – we remind people that they have the opportunity to change their path, allowing entrepreneurs to invest in the store, hire cashiers and, therefore, improve their community.

On the other hand, Betking provide customers with many ways to win – a win that can partially or completely change their lives, " he said.


Ukanwoke added that the relaunch of the brand is the next stage in the company's evolution and that its services will now go beyond sports betting.

“Betking is becoming a provider of sports entertainment services for our customers, in addition to just sports betting. This is the first step in a series of improvements to the bid offer in Nigeria that will unfold in the coming months, " said the MD.

He reaffirmed BetKing's commitment to its corporate social responsibilities, stating that it will continue to improve the communities in which it is located. Explaining the new logo, the MD said that it " reflects our confident, bold, determined and reliable positioning.

This gives us the opportunity to do more, to be well represented in trade and digital products and, above all, to mark our positioning in the entertainment sector. This shows that there is much more for us as a brand – much more for our customers – much more for this community“

In a speech on the occasion, Nigeria's biggest football hero and BetKing brand ambassador Austin" JJ " Okocha described his three-year journey with BetKing as a wonderful and purposeful partnership.

He said “ " Over the past three years, we have created a household name, provided jobs for thousands of Nigerians and shared memorable triumphs with our clients. I experienced the passion of the BetKing team – a group of talented people who work to make the games closer to Africans.

“This is what we stand for – promoting sports – providing entertainment –developing our communities – promoting trade-helping people win and feel great. It's a feeling, it's a bet”"

Okocha added that he is always delighted with the trust of Nigerians in the BetKing brand and is inspired by its transparency and effective initiatives in the field of corporate social responsibility.

"BetKing stands out for its integrity and customer access to seamless transactions. It also creates opportunities for agents and helps to reduce unemployment in Nigeria."

Also speaking on this occasion, the Director General of the National Lottery Regulatory Commission (NLRC), Mr. Lanre Gbajabiamila, expressed satisfaction with the growth of BetKing, noting that the rebranding was a good event.

“I've seen how the company has grown to the point that they want to rebrand. This is encouraging, and it tells you that this industry is here for a long time. I see that the bids go beyond this.

The fact that I am here today gives me great hope and pride that I am betting. They themselves make a great contribution to society, and every month they also contribute to the good deeds of the Lottery Commission."

The Chief Executive Officer of the Lagos State Lottery Board, Mr. Bashir Are, also praised the professionalism and honesty of BetKing, saying that it fully complies with all its laws.

Founded in 2018 to challenge the status quo in the gaming industry, BetKing has in three years expanded the opportunities of thousands of entrepreneurs and provided Nigerians with the opportunity to experience exciting life-changing moments.

It is a leading digital and sports entertainment platform operating in Nigeria, Kenya and Ethiopia.

 With a pan-African vision, BetKing's mission is to create integrated products, payment and technology solutions optimized for the needs of the local market.

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